About Ari Sorkin
Ari Sorkin is an experienced entrepreneur constantly working to develop creative design solutions for clients. In 2018, Ari Sorkin founded TAP Design Group a successful, southeastern PA-based graphic design company specializing in design and print for t shirts/apparel, brochures, flyers, postcards, company signage, trade show materials, vehicle lettering and wrapping, decals, and more. Under Ari’s leadership, TAP Design Group has become well known within the southeastern PA tri-state area as a family-owned, award-winning business offering tailored solutions for business’s most pressing design needs and challenges.
At TAP Design Group, Ari Sorkin is responsible for duties such as streamlining printing process, handling client relations, and leading strategic development for his team. Ari holds years of experience in marketing and design and leverages his expertise to help clients with proper branding and outreach in mind.
In the printing and design industry, Ari Sorkin is well known for his commitment to quality and assisting businesses of all types with their design, printing, and marketing needs. Those who have worked with Ari mention his extensive knowledge of marketing and profound passion for developing solutions that the perfect fit for clients’ needs. Ari Sorkin is also acknowledged as for his commitment to bringing innovation to his field and willingness to teach design and marketing principles to his team and client base.
Ari Sorkin Explores Characteristics of Successful Company Signage
As the owner and operator of TAP Design Group, Ari Sorkin is often consulted to assist businesses with a variety of their visual needs. One of the most common facets of businesses he is called to help with is company signage. After all, companies want to ensure that their signage is visually impressive and effective for the best advertising possible. While Ari Sorkin notes that creating company signage can be daunting for those who may not have formal education or training in the space, he assures others that there are a variety of ways to make signage that will get your point across and impress customers in no time.
Here, Ari Sorkin explores a few characteristics of successful company signage.
Visibility
Ari Sorkin explains that a common mistake that company’s make with their signage is not optimized for visibility. Because the purpose of signs is to attract customers, a sign that is too small or hidden to get attention simply cannot be effective for any business. Ari Sorkin maintains that there are a variety of ways to ensure that your company signage is visible enough to maximize impact. For example, ensuring that the size and height of the sign are ideal is a great start for optimizing for visibility. It can also be a good idea to dedicate time to picking the right colors, ensuring that there is enough contrast to make the sign readable, and taking care to choose the best font, size, and color of text.
Effective Content
Even the simplest signs need to do a great job of conveying to the audience what the business is about. Ari Sorkin mentions that it is important to remember that there are multiple ways to include effective content on your sign. For some, a catchy message or tagline can efficiently convey your message to potential customers. Other signs find ways to get creative with their message and have logos or designs that seamlessly implement the goal or services of their business. Signs are an opportunity for businesses to show what makes their product or service different and why customers should buy from them instead of competitors. Make the most of that opportunity with signage that clearly, simply, and effectively promotes your message.
Attractive Design
A sign’s job is to attract customers, so it should be no surprise that it must be considered attractive to do so. While creating an attractively design sign sounds simple on the surface, there are a lot of elements at play to consider. The best signs are great looking due to a combination of factors such as color, text size, font, creativity in the design, and a host of other facets working together. Ari Sorkin notes that, while attractiveness can be subjective, there are some ways to get meaningful feedback to be sure that your sign is good looking enough to impress the masses. One of the most effective methods is to consult a design company that has experience with company signage. These companies can help with explaining a few of the design elements at play that make certain signs memorable, attractive, and make others drag, ineffective, and forgettable. Preferably, your sign will display the personality of your business without looking too busy or gaudy. Great looking, yet simple signs get business!
Able to Withstand the Elements
It almost goes without saying that, because company signs are placed outside, they need to be of high enough quality to withstand the elements in your area. Signs are no strangers to rain, snow, sleet, or hail, and it is crucial that are made of materials that can withstand the climate and not fade in extremely hot or cold weather. Ari Sorkin realizes that we have all come across signs that have seen better days, however, not all of these signs are old and decrepit. Sometimes a business simply did not have access to signs consisting of quality materials that could withstand extreme weather conditions. When working with a design shop, always try to be sure that they have a technician that knows exactly what quality materials will be suitable for your sign’s needs.
Future Content from Ari Sorkin
Design and print is utilized by many businesses across industries to attract new customers, reflect their personality, and assist with establishing their brand. Still, Ari Sorkin speaks to how most individuals do not have a clear picture of the processes involved, their scope, or impact for businesses. With this in mind, Ari’s goal is to provide accessible resources that demystify print and design, entrepreneurship, marketing, industry developments, and more to the benefit of interested readers.
Would you like to learn more about print, design, marketing, entrepreneurship, and related topics from a leader within the industry such as Ari Sorkin? Tune in to this site for more content inspired by Ari’s professional insights.